(G Jones & R Gorell 2018)
So, it’s not surprising that more organisations are using coaching as a development tool than ever before. An effective tool which also includes measuring the benefits of coaching at work.
Coaching provides several key benefits:
Coaching improves organisational performance by developing a strong organisational culture where people are continuously looking at ways to improve or do things better. Implementing a coaching culture allows an organisation to be more agile and more responsive to business pressures. Through coaching, people are more focused on goals and actions to react quickly and effectively. This type of culture can see tangible performance outcomes from coaching, such as increased productivity, reduced absenteeism, increased staff retention, reduced training costs etc.
Coaching facilitates problem-solving because coaching focuses on specific areas to improve. It allows individuals or groups to quickly identify issues or problems and then determine ways to resolve them through goal setting and action planning.
Managers can use group coaching methods such as action learning sets to enable teams to come up with solutions to problems.
Coaching enables personal development allowing people to focus on themselves, it allows them to explore where their strengths lie and areas they could personally improve, such as knowledge, skills and behaviours. They own the plans and solutions and are therefore more likely to achieve them. This produces a more empowered workforce, one that is more productive, happier and sustainable in the long term.
Coaching develops confidence and motivation. Confidence improves as people become more self-sufficient through action planning, thus improving skills and competencies. They can see how they are the solution to resolving problems, they can break down self-limiting beliefs and allow themselves to explore what currently gets in the way, as well as possibilities and options to improve.
In summary, coaching can bring many benefits when used as a strategic tool to achieve business success. Research carried out by Theebom et al (2104) confirms the benefits, they report coaching as having a signiﬁcant positive effect on five key areas: ‘performance and skills, well-being, coping, work attitudes, and goal directed self-regulation’.
Find out more about Coaching & Mentoring at Work.