Our sales training methodologies and solutions transform sales teams and focus on creating value for the buyer. Our suite of programmes provide essential sales training for key account teams, inside sales, call centre teams, telesales or technical specialists.


The role of the sales person is to ‘help the buyer to buy’. Whether it’s simple transactional selling or complex collaborative relationships, customer centricity is key.
Customers want expertise, a trusting relationship, an advisor, a strategic partner.

Our aim is to help you achieve sustainable change in the behaviours of your sales teams, with the focus on how they sell, negotiate, communicate and build relationships at every stage of the buying and sales process.

As an ISM Endorsed Training Partner our certificated programmes follow the Institute of Sales Management
Professional Education Programme, ensuring all programmes meet the National Occupational Standards for Sales.

tailored training programmes

Our tailored sales training programmes focus on your business and operating context. We provide a set of thinking frameworks, techniques and methods to build the solid base needed to develop optimum performance.
Our ‘ONE’ step methodology to sales success. We help you develop the many skills needed to navigate the customer buying process, we help you self reflect on your own behaviours and the impact of this on sales outcomes, that ultimately will help your buyer to buy.


Typical workshops/programmes

The focus is on knowledge, skills and behaviours and include:

  • Sales person characteristics
  • Prospecting
  • Qualifying leads
  • Strategy planning
  • Account planning
  • The buying & selling process
  • Understanding needs & value drivers
  • Questioning & listening skills
  • Positive influential language
  • 1st impressions & personal impact
  • Communication skills
  • Creating value
  • Proving & demonstrating value
  • Handling objections
  • Negotiation
  • Advancing & closing the sale
  • Contract management
  • Business reviews


If you would like to know more about how uPerformance can help your organisation, or can work with you as an individual, why not get in touch to discuss your needs.
We’d love to hear from you.

UP Training & Development Ltd.
Registered in England & Wales
Company No. 05286481


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